White Label Services: 9 Reasons Why They Don’t Work & What You Can Do About It
White label services are the new trend of reselling models for the business. However, the white labeling of the product or services is not illegal, but an effective way to use the resources. When the term white label comes in the context of products or services, it means that the item is sold under the name of the reseller and not the primary source of the product.
White label services are the backbone of digital marketing. Although, this reselling model is very common in the product case. But in digital media marketing white labeling is a lot different. It is mostly outsourcing the services of the company. For example, company A fulfills the services required for the clients of Company B. It looks like Company B is doing the task, but Company A is hired to do them for Company B.
How do white label SEO services in India work?
An SEO professional generally works in the back end. But when an SEO professional company provides SEO services to the clients of another company, they do not brand it under their name. They have outsourced the work of SEO.
A white label SEO is a way of saying that you have partnered with the agency which-
- Completes the work under your name without disclosing the name of the agency you partnered with.
- Sells the digital product or service of the agency under your own name.
9 Reasons Why White Label SEO Services Don't Work & What You Can Do About It
White Label partners are the outsider
When you partner with a white label SEO company, you will have to guide them at every step. They do not have insights about your company. They do not have the knowledge about your business like your in house team has. To get them aboard with the clients and your business, you should educate them and communicate openly about the client’s needs and your expectations.
White Label SEO provides is Updated
SEO services are an ever-changing and ever-evolving industry. Old ideas and models don’t always yield results. If you are dealing with an SEO company that does not evolve with time and is not accepting new challenges, then your white label service providers may not be effective. You can do the regular check on the white label partner and recheck the results they are living with your clients.
You should consult with the white label partner about their techniques to check that the SEO strategies applied by them will work and generate results.
White Label service partners are not accountable
Most of the time white label services in India fail due to accountability. Since they are working for you and not upfront with your clients, if they fail to deliver, your name will suffer. In the case of white labeling SEO services, your reputation is at stake. For overcoming this hurdle, it is good that you decide about accountability when partnering with the SEO firm.
You should consult with the white label partner about their techniques to check that the SEO strategies applied by them will work and generate results.
No personalized solutions
While hiring SEO service providers, the contract fails to mention the personalized nature of the solutions for the clients. The contracts drawn are general and hence require a more detailed discussion about the type of service you can provide to the clients.
You should consult with the white label partner about their techniques to check that the SEO strategies applied by them will work and generate results.
Quality control
The most important drawback of the white label services is the quality control they offer. Sometimes solutions provided to them are not practical and not sufficient. As they just offer problems but forget to offer solutions for the problem. In such cases, the customers are unsatisfied. While partnering with the service providers, check their portfolios and case studies they have done so far.
You should consult with the white label partner about their techniques to check that the SEO strategies applied by them will work and generate results.
On-time delivery
white label services are supposed to be reliable and on-time delivery is essential. They cannot miss the deadline. And if they do, the company has to suffer a client loss. For this reason, many companies do not want to hire white label SEO services. However, for partnering with the SEO agency, the company should enquire about their track record in the industry and what they offer time service solutions with prompt availability is a necessary quality for SEO marketing.
They fail to offer overall solutions
For the white label service provider, the firm must give an overall SEO solution to the problem. For this hire the SEO company having a centralized system. All the teams of the company should be under one roof so that overall and high-quality solutions are offered to the clients. By having the consultants at one location more transparent communication is possible and hence a better experience for your clients.
Scalable solution
The white-label solution should be scalable. The solutions provided by the hired SEO services are sometimes practical and useful for 15 employees but not for 5000 employees. In such a case, the company SEO solutions provided by them fail and do not perform. A lot of SEO consultants fail to communicate with the clients in the case of white label models. Which affects the scalability of the solutions provided. The remedy to overcome the problem is thorough communication with the clients and complete transparency between the consultants and the company clients.
Mismatching of revenue and overheads
Adding a white label partner in your company obviously increases your expenses. However, the partnership will be beneficial only if the parallel revenues earn a profit. Many times partnering with SEO consultants can be expensive. The only way to earn profits with the white labeling of the SEO services would be the contract based on the services and adding margin.
Conclusion
Outsourcing SEO services in the white label service model is a cost-effective and easy way to retain your clients. You can offer extra services to the clients with the SEO solution provider. However, without the right planning and proper communication, this service model can collapse and will not yield benefits for your clients. The expectation of the partnering company with the SEO firm should be realistic so that the services provided by the SEO consultants can be scaled and modified to client needs.
