How White Label Can Help You Grow Your Business
What is White Label?
White label products and services are created by one company and rebranded and resold by another company. When a company creates a white label product or services, they are rebranded by a reseller company. Then they resell this product as their own to the end consumers. Many times the consumers do not even know that they are buying white label products.
White Label Services
Suppose three companies are providing and receiving services.
- Company X is a digital agency service provider. They sell their services to company Y to resell.
- Company Y rebrands the services of company X. They use their logo and sell the services to company Z, who is the end consumer.
- Company Z purchases these services from company Y, branded as company Y’s services, whereas the digital services are actually delivered by company X.
In this scenario, the end-user is a business. Depending on the kind of services, the white label services can be sold to end customers as well.
Explore our White Label Services
White Label Products
White label products are bought by a company (the reseller) from another company (the provider), and then rebranded and resold to the end customer(the buyer). Resellers can increase their product portfolio by using white label products. This way, they do not have to produce goods and at the same time, expand their product range, costs, and revenue.
Example: The provider creates pens. The reseller rebrands them according to their branding and then sells it to the buyer, an end consumer named Yash.
White Label Partners
White label partners use your branding and keeping your business objectives in mind to complete projects on your behalf. They provide extra services to your clients which your agency does not offer. This way, your client receives all the services they need from you.
To work with a white label agency, it is essential to understand their capabilities, thoroughly go through the project before rebranding and then exhibit the project to your client. This kind of partnership allows you to cater to the requirements of that client which you cannot fulfil. The reason could be many, such as lack of resources, expertise, and time.
Usually, white label agencies take up tasks that are additional to the work you are already delivering to the client. For example, you might work on creating the brand identity of a brand or design their website and take the help of a white label agency to handle the client’s SEO or Facebook ads.
Benefits of Working With a White Label Partner
Add more services to your offerings
Many services complement each other and can help your client’s business grow more. When you offer a complete package of services, you provide more value to your clients, and it helps in retaining them.
White label partners support you in offering what your client needs. This also helps the client as they do not have to go to another agency for separate services. You ultimately become their one-stop-shop and even save your client from the hassle of vendor clutter.
More time to focus on your expertise
When your clients are looking for a service that you do not have expertise in, you might have to spend time in either hiring the right talent or training your existing team. A white label partner allows you to fulfil your client’s requirements without spending time in executing the time-consuming tasks and hiring new team members.
Many times clients also ask for high expertise for specific tasks, and if you do not have the right talent, you can always take help of a white label agency. This gives you more time to focus on your existing services and business goals.
Associate with a knowledgeable team
You can save many hours if you pass on a project to a white label agency. They would offer you a trained team to handle projects who can complete the task much more efficiently. You save time and also get to learn about the technical capabilities required to finish that particular task from a specialised team. This working model saves the money which you spend in managing a full-time employee. It also protects your energy consumed in hiring, training and development of the team.
Reap benefits from white label agency’s expertise
The white label agencies have significant offerings in certain areas as it is their area of expertise. Your client might need your help with a particular issue, and a white label agency might be well- aware of handling such matters. The agency would have spent time in developing the solution, and they must have some learnings. These learnings would have helped them gain experience, understand the nuances and enabled them to provide solutions confidently.
Instead of helping the client with your limited knowledge, you can take the help of a white label agency. This will not only help your client but also make your equation with the client stronger.
Earn more revenue
White label services can help you earn more revenue from your clients. Suppose you associate with a white label agency for SEO services, then you do not have to invest time in hiring and training staff. You can serve different requirements of your client without making a substantial investment from your end.
Your client will happily receive the services and pay what you charge for them.
How To Choose a White Label Partner?
Their solutions are robust and backed by knowledge
Always choose a white label partner that provides expert solutions. Check what their reasoning behind the solution is and how they improve it when required. They should be open to your suggestions and amendments if needed. They should not be rigid with what they are proposing.
Their goals should align with yours
Goals and vision are necessary for any business to expand and flourish. When you choose a white label agency, you get into a calculated partnership with them. Their vision should place well with your business objectives. Though you rebrand their services, it is you who vouches for them in the market.
Check their reputation
The white label agency you want to partner with should be transparent and honest. You can check their reviews in the industry about their past work and how they conduct business.
How is their support system?
Review their processes and how they utilise their resources. They should have clear and well-defined processes. They should have a strong team to help you learn and grow. They should respond to queries fast and be organised while handling issues.
A clear contract
Their contract should be detailed and straightforward. All the clauses and terms and conditions should be clearly stated. The communication, project timeline and deliverables should be direct. You will understand how organised and transparent they are by seeing the contract. If you have any questions in the contract, you should always ask before signing anything.
How to Stay Original With White Label?
White label is a helping hand that you need, and it should not represent what your brand stands for. Your brand should be well-defined, and your vision should be clear. When partnering with a white label agency, always make sure that you also offer something distinctive or original to your client. When your services are crafted carefully and unique, they become different from your competitors’ services.
Common Services by White Label Agencies
- White Label SEO (Search Engine Optimisation) Services
- Email Marketing
- WordPress Development
- Branding
- Shopify & Shopify Plus
- Web Entrepreneurship
- Paid Search Services
- Market Research
- SMM (Social Media Management)
- Ecommerce Management
- Web Design
- Customer Loyalty Programs
- Reputation Management
- Content Development and Management
- Dashboard Reporting
We, at Nethority, have been providing commendable white label services from past 9 years. We cater to companies from across the world, and they have enjoyed their associations with us. We have seen agencies grow with us. Our white label services include SEO, web development, paid search services, link building, and social media management, among others. We are well-aware of the need for finding the right white label partner. To have smooth workflows with our clients, we have defined processes that are used by our experienced team members.
You can contact us at +917447464464 to understand our white label services in a better way.
