Exploring the Cutting-Edge Trends and Techniques in E-commerce SEO
You might have noticed, online shopping has changed A LOT over the past few years. It has gotten much smoother and more convenient.
There are many efforts that go into making this experience enjoyable for the users, one of which is consistent e-commerce SEO.
In recent times, there have been several improvements in the field, with many ultramodern trends taking the centre stage.
In 2025, emerging techniques for online retailers include voice search optimisation, AI-powered personalisation, mobile-first indexing, implementation of structured data, and more.
In this blog, we will discuss them in detail to help you understand how to boost your e-commerce website’s visibility and performance.
Let’s get started!
#1 Voice search
Let’s begin by answering a simple question – would you rather type out your entire query in the search bar OR use the voice assistant on your smartphone and save some time?
This makes it clear – more and more people are now going for voice searches. This is because almost every device has an inbuilt voice assistant to help without manually typing every word.
Some of the most popular voice assistants include Google Assistant, Siri, and Alexa.
Source: On The Map
Let’s put this into perspective –
About 85% of people use their smartphones for voice-based searches, followed by smart speakers, desktops, tablets, TVs, and more.
This makes voice search optimisation for e-commerce businesses ABSOLUTELY essential in today’s world if you want to sustain in the competition.
It is important to note that voice searches and conventional SEO are somewhat different – you need to make an all-out strategy to optimise for both.
For voice searches, use long-tail keywords in a conversational tone to mimic the natural tone of talking so your content ranks better.
Voice search optimisation benefits e-commerce businesses by improving their search visibility, increasing conversion rates, and connecting them with a wider audience base.
#2 Automation of SEO tasks
Now, we all know that SEO is a time-consuming process that takes a lot of time, effort, and dedication.
You need to perform some repetitive tasks such as researching keywords, analysing the backlink quality, auditing websites, keeping track of your rankings, and more.
Fortunately, you don’t have to make time for EVERY SINGLE task – you can simply automate them.
Source: SEOprofy
This study might surprise you –
About 75% of businesses automate their manual tasks with the help of AI.
You can also use multiple tools for such automation such as Semrush, Ahrefs, SE Ranking, Google Search Console, Google Analytics, and more – simply overview and monitor these tasks and cater to any issues that come up.
SEO automation impacts online retail marketing by simplifying and organising manual tasks to drive better traffic and revenue through search results.
#3 Personalisation
Gone are the days when people would browse static websites without minding user experience or recommendations.
2025 has brought a wave of personalisation with it, and we’re all for it! After all, these efforts ultimately cap off with conversions.
Personalisation in e-commerce SEO refers to tailoring the online shopping experience for every user based on their browsing and purchase history, preferences, and behaviour.
To make the experience more pleasant, you can offer them personalised product recommendations and promotions to improve their chances of conversion.
E-commerce personalisation is significant in e-commerce SEO as it enables you to customise your content in a way that offers personalised experiences to your users based on their behaviour and browsing history.
It can make your website more relevant and engaging for the users, which positively impacts user experience and customer satisfaction.
Personalisation can also improve your SERP rankings, making it one of the most sought after techniques in e-commerce SEO.
#4 Product page optimisation
If there is something you want to do to ensure that your users get the best experience and convert to customers, the answer is product page optimisation.
This is because your product pages are the actual store where conversions take place. Having a well-optimised product page can ensure that users get everything they’re looking for at the same place.
Make sure that you have a strong overall page structure with keyword-rich H1, titles, descriptions, clear pricing, reviews, high-quality product images, and compelling CTAs.
Efficient product page SEO is key to ensuring that your users turn into customers.
#5 Augmented Reality
The newest technique you can go for is augmented reality in e-commerce. It involves creating immersive experiences to help your user make purchase decision.
It is a great way for users to engage with your users, making them more confident with buying your product.
It essentially helps them virtually try on your product before buying it, giving them a first-hand experience of the product.
Source: Statista
You can see that in the year 2025, about 1067 million users are using the AR feature to make a decision about purchase. It is expected to reach 1187 million users by 2028.
This makes using AR as a feature in your e-commerce website is a good idea as it can add to your user experience.
Augmented Reality is transforming the online shopping experience as it enables users to interact with your product in 3D by virtually trying them on in their space, helping them make informed decisions.
#6 AI Chatbots
As you already know, AI has caused a significant impact on every industry – the same goes for e-commerce.
One of AI’s implementation includes implementing AI-powered chatbots in your website that can answer common user queries in real time.
Source: Statista
There are many reasons why a user might interact with chatbots – the leading one is product advice, closely followed by product details and product issues.
AI-chatbots can save a lot of manual effort to interact with customers.
Implementing such chatbots can mean that your users get all the information they need without you having to meddle.
The benefits of integrating AI-chatbots into e-commerce platforms include better user experience, reduced manual costs, and in turn, better sales.
Your users can also get a personalised assistant that can answer all their queries about your products and services.
#7 Mobile-first indexing
Let’s begin this by asking yourself – do you prefer using a desktop or a phone when you want to search something online?
A phone is a convenient option for all your searches, especially with the rise in voice searches. You can simply ask your phone and shop online on your mobile.
Along the same lines, Google has shifted to indexing mobile-optimised websites first. This means, websites that are mobile-responsive will rank higher than those that aren’t.
So, it’s simple. If you want your e-commerce website to rank higher, you need to go for mobile optimisation.
Mobile optimisation includes:
- Responsive design.
- Fast loading times on mobile.
- Ensuring that your e-commerce platform is mobile-friendly
Source: AIOSEO
As per research, the share of retail e-commerce through smartphones is expected to surpass 60% of total m-commerce revenue.
#8 Core Web Vitals
If you have an e-commerce website, you need to focus on Core Web Vitals to ensure that its loading speed is fast with proper layouts.
Google emphasises on a smooth user experience as a ranking factor, making CWV an important part to optimise.
There are many benefits of optimising these core standards, which include loading speed, interactivity, and visual stability.
A quick and more user-friendly website pleases your visitors and the search engines.
To optimise Core Web Vitals, ensure your e-commerce site is well-coded, employs efficient caching methods, and uses content delivery networks (CDNs).
Prioritising these aspects improves SEO and improves the overall user experience, leading to better conversion rates and customer satisfaction.
#9 Structured Data
Schema markup, or structured data markup, has become a game-changer in e-commerce SEO strategies.
It enables search engines to understand the content on your web pages more contextually, enabling them to provide more relevant results to the user.
For e-commerce sites, this can mean better CTRs and increased traffic.
Implementing schema allows you to directly give detailed information about your products, such as prices, ratings, reviews, and more.
#10 Local SEO
If your e-commerce business has a physical store, you also need to make local SEO efforts to gain more footfall.
Make sure to optimise your Google My Business with relevant local keywords to appear in searches with “near me” keywords.
Source: SEOprofy
It is very important to optimise your local business profile as about 28% of local searches lead to conversions. That’s 28% more sales
Conclusion
You need to keep your e-commerce business in sync with the upcoming e-commerce SEO trends in the industry.
These trends ensure that you can provide a more user-centric, informative, and accessible shopping experience.
