Abandoned Cart Email Strategies: The Way to Save Your Sales
We all have at least one abandoned cart on our phones. Waiting to be emptied.
88% of online shoppers abandon their cart at checkout, and this number is increasing every year. An average online store hardly sells to 1 customer out of every 10 that add products to their cart. A percentage of this is due to people who are only browsing, but this is still a large number of lost sales. Besides that, it’s a waste of your investment in luring that customer.
Gratefully, those sales don’t remain loses forever. Discounts, additional support, and other offers can help you recuperate abandoned carts, particularly if you know how to effectively apply them. Even customers who are just browsing can sometimes be convinced by a well-crafted cart abandonment email.
Let’s check out effective abandoned email cart strategies to tackle these issues.
- Give them Social Proof
If a customer got as far as adding an item to the cart, they have already been through the sales pitch. They know its features and what it does. But they might not be sure if this item is the right one for them. They want proof if the product is as good as you say, and that means you can’t give the proof– directly, anyway.
In these situations, testimonials, reviews, and case studies from real consumers are more persuasive than any sales pitch. Customers want confirmation that the product works well, and that people with similar requirements were satisfied with it. Reading a like-minded customer’s account of their experiences with an item can give users more guarantee that they have made the right choice.
- Offer a Discount
Sometimes the only issue causing a cart abandonment is the price. This is particularly true in the case of unanticipated costs. Thanks to shipping fees, there are 23% of all abandoned carts, so one way to incentivize cart recovery is to offer free delivery.
Limited-time discounts are a great way to persuade hesitant customers to buy the products. If it’s something they desire, they will make sure not to miss out on the deal and end up purchasing at full price. Adding free extra products to the cart like product add-ons and refills also inspire users to buy. If a customer is confused about justifying a purchase, throwing in some extra products to make sure they get the most out of the main product can be an extremely compelling argument. Offering an extra reason to purchase has a clear impact on cart recovery.
- Send a Text Reminder
There are plenty of scenarios where your customer can get distracted and forget to checkout. It’s an amazing idea to remind them to finish the buying, but they might not check their emails regularly and could cool off the decision by then. Sending a text reminder ensures they will see your message instantly. This means you can communicate to recover their cart as soon as they leave the website. Since most people check texts as soon as they get it, this makes it easier to make sure your cart recovery messages are seen at the best time. Writing shortcodes in your text also helps get the customers’ attention if they need support, letting them get necessary help by replying with simple keywords.
- Evaluate Your Performance
Abandoned carts are a major performance indicator you need to keep an eye on. Losing carts at checkout can show a number of issues with your store processes. Even if those are flawless, your abandoned cart recovery rate is also crucial, as many of these sales openings can be easily revived. Your shop’s abandoned cart rate can be tracked using Google Analytics. This can also offer a lot of extra data to help you recognize causes of cart abandonment, by showing how far through the process customers get.
- Offer Your Help
A quarter of carts are abandoned because users found the process too complex. Whether they got caught at payment, delivery details, or choosing customization options, sometimes the best thing is just to ask what the issue is. A hands-on customer service approach can recover many abandoned carts just by helping users through the procedure. Customers will be more likely to reply to help if they can expect an instant reply. Have buttons in your email to take the conversation to SMS or live chat. Besides allowing quicker responses, this builds up to more direct and personal interaction. Users having trouble finishing checkout might be a little irritating, so a human touch can put a more positive spin on their experience.
- Freeze In-Cart Discounts
If a customer adds a product to the cart during a sale, they might not want to buy when their products return to the original price. In a scenario like this, your customer could not buy them if there had never been a sale at all! Instead of dispiriting customers who didn’t check out in time, alert them that you are holding their discounted price for some more time.
The most optimal abandoned cart email strategies include choosing from an array of approaches to suit the situation. Increasing the value of a buy, increasing customer confidence, and providing help to struggling users are always persuasive arguments.
But every audience differs, so blend each of these methods to find the combination that works for your consumers.
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