Battle of the AI Giants: ChatGPT vs. Gemini vs. DeepSeek – Who’s Leading the Future?
Since its introduction, Marketing Technology or MARTECH has come a long way.
It started with simple database management systems, which later evolved into CRM systems and marketing automation tools.
Today, MARTECH includes platforms that can manage automation, data analytics, personalisation, and more for you.
To add to that, in the early 2020s, AI’s GPT models emerged as a major development in the ecosystem and took the world by storm.
It has changed the way you connect with your audience by providing options for hyper-personalisation, predictive analytics, and intelligent chatbots.
Now, the combination of MARTECH and AI has led to efficient systems that can intelligently analyse data and forecast trends.
However, there has always been a looming question about generative AI – which AI is better?
To help you understand which model can work the best for you, let’s talk more about the three top AI models, ChatGPT, Gemini, and DeepSeek in this blog.
Let’s dive in!
Understanding AI models
Since its debut in November 2022, ChatGPT has stood out as a SUPER helpful tool to people from all walks of life.
Following that, in February 2023, Google launched its own generative AI called Google Bard, which later came to be known as Gemini.
The third contender, DeepSeek, was launched a little over a month ago on January 20, 2025, and has quickly captured the attention of the audience.
Let’s get an overview of each of these.
ChatGPT
Created by OpenAI, ChatGPT is a modern generative AI model that uses the Generative Pre-trained Transformer (more commonly known as GPT) architecture.
It is one of the best models for text generation that can mimic a human-like tone depending on what prompts you enter.
Source: Intelliarts
Gemini
Brought about by Google as Bard, Gemini is not just text! It can focus on multimodal learning.
In simple words, it means that it can process text, images, audio, and code, all at once. This makes Gemini ideal for applications where different types of data sources are used.
Gemini helps you to get a much more thorough understanding of your data.
Source: Coolest Gadgets
A study reveals that 33.38% of people aged 25-34 use Gemini the most, closely followed by 25.5% of people aged 18-24.
The best part about Gemini is that it is integrated with Google Workspace, making it much easier for you to use it with other Google applications such as Sheets or Docs. This makes it the best AI assistant for businesses.
DeepSeek
The newest advancement in the field of generative AI is DeepSeek AI developed by a Chinese company in 2025.
It gained a LOT of popularity for being fast and free of cost. It can handle complex data and specialises in deep learning.
This makes DeepSeek useful for companies that need to analyse a large amount of data to make informed decisions, such as finance and healthcare.
Source: Backlinko
Just days after its launch, in January 2025, DeepSeek already had 22.15 million daily users, making it an instant hit with people looking to use AI.
ChatGPT vs. Gemini vs. DeepSeek - A Comparison
Now that we have all the basic information about the three, let’s dive into an AI-model comparison.
Features
When it comes to features, ChatGPT is a text-based AI platform that operates in NLP or natural language processing to generate text outputs that mimic human tone.
You can use it as a search engine to ask questions, get help in content creation, or even code.
Gemini’s multimedia efficiencies enable it to handle images, codes, and audio along with texts, making it slightly more versatile than ChatGPT.
If you are looking for an AI model that efficiently processes and analyses highly complex data, your best option is DeepSeek.
DeepSeek’s tone is practical and to the point, which makes it less creative than ChatGPT and Gemini.
Performance
This AI chatbot comparison is incomplete without analysing each model’s performance.
To begin with, as we have already discussed, ChatGPT’s performance is great. It can generate relevant and straightforward text responses.
However, when it comes to going beyond simply understanding text inputs, you can struggle because it is not well-equipped for it.
Gemini, on the other hand, is very well equipped to handle all types of media along with text, such as images, audio and even code.
If you have applications that need you to analyse different types of data, Gemini can be your go-to option.
Lastly, DeepSeek is similar but it can handle complex sets of data. It is equipped with deep learning that makes it efficient for industries that need high data precision.
Let’s try giving these three AI models the same prompts to understand which works better. Let’s start with a creative input:
ChatGPT:
Gemini:
DeepSeek:
As it can clearly be seen, their performance is at par, with slight differences that can be subjective.
Speed & Accuracy
If you have used all three models, you must have noticed that ChatGPT and Gemini are comparatively a little faster, giving responses to complex questions in around 3 seconds.
On the other hand, DeepSeek is comparatively slower, taking about 5 to 6 seconds for the same query.
AI chatbot accuracy for all three models is more or less the same – you can get similar levels of information from ChatGPT, Gemini, and Deepseek.
Let’s try giving a controversial prompt to see the accuracy and speed of the three models:
ChatGPT
Gemini:
DeepSeek:
It can be seen that ChatGPT and Gemini answer all types of questions thoroughly, whereas DeepSeek takes a precise approach.
Which one would you prefer?
Pricing
Talking about ChatGPT, you get the Plus model at $20 a month and the Pro model at $200 a month. You can get access to GPT-4 and faster responses in the Plus model, and unlimited access to advanced GPT models with voice features in the Pro model.
Gemini offers its AI subscription plans for a $19.99-a-month plan with access to the Ultra 1.0 model along with advanced capabilities for complex tasks and 2TB storage for Google One.
As of today, DeepSeek is a free AI platform with no currently available subscription plans. ChatGPT and Gemini also offer free plans with basic AI functionalities.
Industry-specific usability
With respect to MARTECH, let’s dive into the industry-specific usability of these AI models.
E-commerce
If you have an e-commerce business, you might use several MARTECH tools such as CRMs, Email Marketing tools such as MailChimp, Social Media Management tools such as HootSuite, Buffer, or Loomly, SEO tools such as Semrush, Moz, Ahrefs, and Marketing Automation Tools.
But did you know that you can integrate AI into these for better and more efficient functioning of your business?
Using AI models can help you create more personalised product suggestions, integrate AI-based chatbots in your e-commerce websites, automate email marketing, and much more.
ChatGPT can be integrated as an assistant to help customer interaction as it is one of the best AI models for text generation.
You can also use them to draft marketing copies and recommend personalised products based on user behaviour analysis.
However, ChatGPT cannot analyse real-time e-commerce trends and complex data.
When it comes to Gemini, it works really well for your e-commerce business because it is deeply integrated into Google Workspace. You can use it for the optimisation of your PPC campaigns.
Gemini has limitations when it comes to creativity and does not have as advanced NLP as ChatGPT.
DeepSeek can be used for predicting demands and trends and identifying recurring patterns in a data set.
However, it has limited creativity and automation capabilities.
Real Estate
For your real estate business, you have to go for property listing, creating virtual tours, predictive analysis of the market, lead generation, and overall CRM.
AI models can help with these tasks by integrating them with your MARTECH strategies.
You can use ChatGPT for AI-based customer interactions, creating content for your properties, tailoring your listings based on different audience segments, and much more.
However, it has limited abilities when it comes to predicting trends and price volatility because it does not have real-time web access.
On the other hand, Gemini can carry out predictive analytics very well. It also has web access, which gives this AI chatbot latest updates and gives you real-time results to identify demand.
Because it is integrated with Google applications, you can use Google Maps for better visibility and boosting local SEO.
Gemini’s limitations are clear when it comes to conversational flow and effective content generation.
DeepSeek is majorly used for complex data analysis, which can help you in your real estate business by predicting property values and managing risks.
However, it cannot be used as a chatbot and is not as effective for content creation.
Manufacturing & B2B
As far as manufacturing and B2B businesses are concerned, you can utilise AI in MARTECH for lead generation, marketing, catalogue management, supply chain optimisation, and more.
ChatGPT can be used for customer service, preparing technical documentation and user manuals, and content creation for lead nurturing.
However, it is not suited for deeper analysis and forecasting.
Gemini can be utilised for searching, analysing, and predicting trends and is efficiently integrated with Google Cloud, making operational tasks easier and making it the best AI assistant for business.
However, it is not efficient for customer interactions and creative content generation.
You can use DeepSeek for deeper analysis of production data to optimise the manufacturing process as per demand and improve efficiency.
It doesn’t offer much help with marketing automation, customer interaction, content creation, or revenue generation.
Grok: AI competitor developed by Elon Musk’s xAI
Just when you thought that the competition was fierce, we have news for you! Elon Musk has introduced another AI that can completely change the game.
The future of AI chatbots is promising and Grok could just be the next big thing that makes significant developments in the field.
Compared to ChatGPT, Gemini, and DeepSeek, Grok AI is edgier and wittier. It can also browse the web in real time, already putting it in head-to-head competition with ChatGPT, Gemini and DeepSeek.
If we talk about the Grok AI subscription plans, you can get the premium version at $8 a month through the X Premium subscription. It also has a free model which has a limit on the number of prompts you can enter.
Which AI is suitable for you?
The choice of your AI depends on several factors, let’s check them out:
Industry
If you are in a creative industry, you might want to go for ChatGPT over other AI tools, whereas if you are in a technical industry that needs to analyse complex information, DeepSeek is a better choice.
Data
You can go for Gemini if your business has to deal with different types of data for better operations.
Convenience
If you value ease of use over everything else, go for the best AI model for text generation, ChatGPT. It is the oldest player in the game and has made everyone comfortable with using it.
Future Trends and AI Advancement
You can see how AI has taken over the world in the past few years. It is a far better alternative for analysis of huge and complex data sets as compared to doing it manually.
This can help businesses hyper-personalise their experience for users based on their past behaviour and browsing history.
The top AI models in 2025 such as ChatGPT, Gemini, DeepSeek, and even Grok for that matter are expected to grow exponentially, expanding their capabilities to a much larger scale.
With the effortless integration of MARTECH and AI, marketers can now go for automation as well as data-based decision making, increasing their efficiency across all industries.
But AI doesn’t just collect and analyse data, it also predicts trends and demands for the future, and is expected to do so even more efficiently in the future.
The advancements in generative AI have been bringing about big changes in content creation and optimisation as well.
In simple words, the combination of AI and MARTECH is pushing the world towards a modern future where businesses that use these tools will flourish.
Final thoughts
To sum it all up, ChatGPT, Gemini, and DeepSeek each have their own set of pros and cons that you can analyse to make your decision for the best AI assistant for your business.
There are minor differences between the three top AI models based on features, performance, speed, accuracy, and pricing.
ChatGPT is better for creative tasks and customer service, Gemini is better suited for businesses with more than text data types, whereas DeepSeek is more apt for complex data analysis.
Make sure to choose the right AI model that best suits your business needs to take it forward.
