How AI-Driven SEO Strategies Are Transforming Sales for E-commerce Companies
As far as SEO services in e-commerce businesses are concerned, there has been a profound shift in the way these services are implemented. With the emergence of artificial intelligence (AI), several advancements have caused the field to take a significant leap towards technological growth. The advent of AI is known to not only help improve the digital presence of businesses but has also brought about a critical transition in the e-commerce field. It can be used effectively to automate a variety of routine tasks, personalise the user experience, gain insights for better strategies and decision-making, and more.
Source: Authority Hacker
When it comes to digital marketing services, more and more professional agencies are incorporating AI tools to deliver the best results. In fact, about 75.7% of users and marketers use AI for SEO, PPC, social media, and other forms of digital marketing.
When we talk about e-commerce SEO services, AI has rapidly carved its place as a cardinal tool. In this blog, we will dive deep into how AI is bringing about a never-before revolution in the field of e-commerce SEO and study its effects in detail.
AI-powered URL optimisation
Based on the readability, relevance, and length of your keywords, AI can aid in creating URLs that are SEO optimised and user-friendly. When it comes to digital marketing and SEO, it is crucial to have URL structures that align with the requirements of the search engines. AI can help with that!
AI tools for SEO optimisation can come up with clean URLs that describe the pages of your e-commerce website and incorporate your desired keywords effectively, making it easier for search engines to understand the context of the web page and ensure it crawls smoothly.
AI can analyse the current long and irrelevant URLs to remove all the redundant words, making them shorter and cleaner, making them consistent throughout your website. It can also integrate all the relevant keywords depending on their relevance as well as search volume to make them better and keyword-rich.
Source: Backlinko
Improved keyword research
Every SEO professional can attest to the fact that keyword research is a tedious process. It requires extensive research and analysis to identify just the right keyword that can help rank the website of a business.
However, with the emergence of AI in the field of e-commerce SEO, the game of keyword research has completely changed.
Many keyword research tools such as SEMrush, Ahrefs, Google Keyword Planner, Ubersuggest, Surfer SEO and more incorporate AI in their services. (Have already incorporated)
This can help in the efficient identification of relevant keywords the integration of which can improve the online standing of a website.
These tools can also help identify the generic keywords that are most searched. For instance, “how”, “what” and “where” keywords are the most popularly searched – 8.07%, 3.4% and 0.88% respectively.
Source: Backlinko
All top e-commerce SEO companies utilise these tools to be able to deliver the best results to their clients.
Such tools that have AI can be used for SEO automation of keyword research as they can analyse the current trends in user search, scrutinise the behaviour of the user, and study competitor keywords.
All these efforts can lead to the effective identification of relevant keywords that have a high potential for ranking, low competition, and high search volume.
Improved trend prediction
Any agency providing e-commerce SEO services in India has to be on its toes consistently to identify emerging trends in order to stay on top of its game.
They need to take proactive measures to tap into the potential of the up-and-coming keyword trends to ensure better ranking of an e-commerce website.
The emergence of AI in the e-commerce SEO landscape has redefined the techniques of the prediction of keyword trends. In fact, the utilisation of AI in analysing keyword trends can help predict them before they even emerge.
This can be done by having AI run an in-depth analysis of previous search data, trends going on in social media, and other relevant digital trails that prove to be instrumental in such prediction.
Based on this historical data and estimation derived from online tendencies, AI can scrutinise and identify the keywords that can gain momentum in the coming times.
This farsighted approach can help an e-commerce business gear up for what’s to come, helping them optimise their content effectively. Such utilisation of AI can give them a competitive advantage.
Better personalisation of content
The importance of offering personalised content to your users is utmost. Any user, whether or not they intend to buy the product from your e-commerce business, is more likely to even interact with your content if it is personalised as per their preferences.
In such a scenario where tailor-made content is the need of the hour, e-commerce SEO services come into play.
With the help of AI, agencies offering such services can optimise search engines by personalising the content of your website and making it more dynamic in a way that immediately resonates with your audience.
To do so, it takes into consideration a detailed analysis of the user’s behaviour, tastes and preferences, and their purchase pattern based on the history of the purchases they have made.
Thanks to such content personalisation, e-commerce websites can be optimised for SEO by tailoring their content to the user’s requirements.
There can be a number of personalised features available on your website, such as product recommendations that push the product they would want to purchase the most, landing pages that are tailored to their specific requirements and more.
Source: Adobe
Personalised content can help a buyer navigate their journey efficiently, leading them to make a purchase 40% of the time.
Improved searchability
It is crucial to have good searchability for your website so that when the user searches for a product similar to yours, your website also pops up.
This is especially important for businesses employing the expert services of e-commerce SEO companies, as its main objective is to reach your potential customers and urge them to make a purchase.
As AI continues to develop, it is progressively making strides in the field of e-commerce and SEO independently and combined. It is bringing about new faces of site search functionality – it is a key aspect of e-commerce websites.
Integrating AI into website searchability ensures that search engines can decipher queries in conversational language and find the products they are looking for without any hassle.
Source: Statista
Another big aspect of improved searchability is optimising your website to be mobile responsive, as almost 54.67% of the global website traffic is generated from smartphones.
There are many AI tools available that can aid in searchability as well as enhance user experience.
Voice searches
A big part of searchability lies in the emergence of voice searches in recent times. The intertwined worlds of search engine optimisation and marketing have leapt ahead because of this.
As more and more people are using smart devices that can be activated by voice commands, AI has stepped in to help optimise the e-commerce website content for such voice searches.
The way people speak and type is different, and AI helps optimise that gap and improve the searchability of an e-commerce website.
Visual searches
AI is the result of a number of technological advancements over the years.
Other than text searches and voice searches, AI has also opened new doors for visual searches thanks to the technological progress we have made.
Utilising SEO services in India has enabled AI-powered searches that enable the user to look for products by uploading an image of the same.
This can improve the shopping experience of a user and urge them to shop online.
With a combination of voice searches, visual searches, and text searches, you can strive to rank your e-commerce website in the first position as it has the highest organic CTR.
Source: Backlinko
AI-powered chatbots
When shopping online, it is plausible that a user may have questions about the product, service, or facilities they get.
Before the evolution of AI, the process of online shopping was difficult and arduous, both for the user as well as the e-commerce business.
However, with the emergence of AI in e-commerce SEO services, this has completely changed.
AI enables websites to integrate chatbots and more such customer support tools that are powered by AI to be at the aid of the user, encouraging them to purchase and complete their action.
This can be used to solve all user queries, resulting in better sales of the e-commerce business. These chatbots can also imbibe the feeling of personalisation, encouraging the user to take the desired action.
Backlink quality analysis
With the rise in predictive analysis, many SEO businesses also include services for assessing the quality of backlinks to understand how a website will rank on the search engine.
Backlinks have a direct navigational advantage, but the quality of backlinks can determine where a website ranks on the result pages.
AI consistently monitors the quality of backlinks by taking into consideration factors like domain authority, relevance, and anchor text. It can also remove the backlinks that are of low quality to boost your rankings.
It can also help you strategise in a way to enhance your profile to obtain more quality backlinks. Other than this, AI can also analyse the backlinks of your competitors to pave the way for improvement in your strategy and identify gaps and opportunities for growth.
Final thoughts
2024 has been the year of the progression of AI, and it is evident in the services provided by e-commerce SEO companies.
There has been a reform brought about by AI in the field of search engine optimisation in digital marketing; more and more e-commerce businesses are able to optimise their digital presence better.
E-commerce as a field has also gained significant momentum in recent times, and utilising the power of AI in this period of boom can only help them thrive in the competitive market and meet user expectations.
Source: Statista
The integration of AI in e-commerce SEO can help with price comparisons, finding the best deals, relevant products, and reviews, as well as getting personalised assistance for your queries.
It can also help gain an edge to succeed in the digital world, get relevant traffic to their website, and ultimately convert them into paying customers driving long-term growth.
