15 Reasons Why Your Business Needs SEO
15 Reasons Why Your Business Needs SEO
In today’s competitive landscape, there are many businesses fighting to grab the attention of the customer online. In such a scenario, building and maintaining a strong online presence has become a necessity.
To take your business to new online heights, a must-have strategy is Search Engine Optimisation, more commonly known as SEO. To ensure your brand is potent enough to attract new potential customers, it is crucial to go for the best SEO services.
The right SEO strategy can drive sustainable growth in your business and build credibility in the industry for you. There are numerous reasons why your business, be it a startup or an established organisation, needs SEO.
If you’re asking yourself, “Do I need SEO for my business?” The answer is always yes. In this blog, we will discuss the same.
What is SEO in digital marketing?
Search Engine Optimisation, as the name suggests, refers to the effort of optimising the search engine in a way that your website pops up upon user queries related to your industry. Let’s talk about how and why to do it.
The top traffic source for all websites is organic search (HubSpot, 2022)
Let’s dive in!
1. Better and improved visibility
The benefits of SEO are many, but the most basic and fundamental reason to go for the services of an SEO company is to improve the visibility of your website on the SERPs (search engine result pages).
It ensures that when any user searches for a product or service in your niche, your website is among the first few results that they come across. A user only goes up to the first couple of result pages, so a good ranking is highly essential.
By optimising relevant keywords in your website content, SEO ensures that users searching for those keywords encounter your website in the search results. This increases familiarity and awareness of your brand among the users, thus leading to better brand recognition.
In a competitive market like today, such familiarity is a critical concern. Want to improve your website’s visibility?
In order to enhance your visibility, the role of content is crucial. You need to consistently create content that is of the highest quality and rich in keywords to improve the chances of your website ranking high.
Focus on creating blog posts, infographics, video content, social media content, and more to target a number of keywords that are relevant to your business. You can employ professional SEO services to ensure your ranking.
2. Get targeted traffic
If you’re still wondering, ’why is SEO important?’ Here’s another important reason: it enables you to attract highly targeted traffic to your website, unlike traditional methods of marketing.
To get such targeted traffic, you need to optimize your website for the keywords or phrases that are actively searched for by your potential customers.
User intent plays a key role when it comes to driving targeted traffic to your website. It is important that you understand whether the intent is informational, navigational, or transactional – this can help you target the right keywords that match the intent of the audience, so they interact with your content more and take the desired action.
By employing SEO for e-commerce marketing, you can be sure to target the right audience and get them to your website. Drive targeted traffic to your website.
3. Cost-effective alternative
If you are looking for a budget-friendly alternative to your marketing efforts, SEO services are the way to go. As SEO is an organic way of driving search traffic to your website, it is not associated with a direct cost that is incurred per click.
Organic traffic starts coming in once your website ranks for your targeted keyword, without the requirement for continual payment such as in PPC.
The upfront investment for E-commerce Seo Services could be substantial as it costs a considerable amount to hire an expert and get the right tools, but it pays off in no time.
You can benefit from your SEO efforts for a long time as a well-optimised website attracts visitors continually, generating leads and driving revenue. Thus, SEO is a great cost-effective investment for your business.
[Source: Semrush]
PPC generates quick results in the short term, but cannot sustain in the long run whereas social media and PR are not as effective in the short term as they require time to get results, but it is also not a long-term strategy. However, SEO is an effort that might not show quick results but is an effective long-term strategy.
4. Better User Experience
SEO services for e-commerce are not simply adding keywords to your content so it is optimized for search engine rankings; it also urges you to provide an impeccable user experience.
A professional SEO company ensures that your website has a fast loading time, is mobile-friendly, is easy to navigate, and has high-quality content. The use of structured data and rich snippets is also enhanced through SEO efforts.
More than 70% use their smartphones for online purchases. This makes efforts to improve the user experience the need of the hour.
The benefits of professional on-page SEO are simple – the implementation of these can help the search engine obtain additional data about your business such as its reviews, price, ratings, and more.
When such snippets pop up in search results, your listing can attract the audience by providing partially necessary information before they click on your website.
5. Results for the long-run
There are some marketing strategies that deliver quick results but only for a brief period. Unlike those, SEO services generate long-term results despite taking time to improve in the rankings.
Such sustainability in results can ensure that your website gets consistent traffic for a considerable time.
Ensure that you maintain consistency in your content, get new high-quality backlinks, and stay on top of all SEO trends to ensure that your website ranks better. SEO offers long-term stability in results and rankings, making it a sustainable marketing effort.
6. Credibility
From the point of view of a customer, it is critical to decide which brand to trust or not. Thus, the credibility of your brand is crucial to ensure the conversion of visitors into paying customers.
SEO services ensure that your website ranks at the top of the search results, as users tend to trust the businesses that appear on the first page. This boosts your credibility.
Another way of gaining credibility is acquiring backlinks from sites that are relevant to your industry. With time, your website can get authoritative backlinks that make users choose your business as a trusted source of information and products.
7. Stay ahead of competitors
The importance of staying ahead of your competitors cannot be overstated. As the world of business is getting more and more crowded, you need to take measures that can help you outshine your competitors.
By employing expert services for SEO, you can analyse your strategies for marketing and optimise them in a way to outrank your competitors.
8. Increased footfall at physical stores
If your business has a physical store, local SEO services are mandatory for increased footfall. It enables you to optimize your local listing in order to attract visitors from a specific area.
SEO’s importance for businesses that depend on local customers such as retail stores, restaurants, and more cannot be overstated – they can get real visitors and generate a real inflow of revenue from targeting the local market.
You can build and optimize your Google My Business profile to drive considerable footfall to your store. Ensure consistency in your NAP information (Name, Address, Phone number).
All of this can help search engines verify your location, thus ensuring that you appear on top of local search results.
9. Increased conversion rates
The next step to driving organic traffic to your website is ensuring their conversion into customers. The right SEO efforts ensure that your website gets more visitors and that they take the desired action.
In the above graph, it is clearly seen that our continual SEO efforts also significantly impacted the monthly conversion and revenue trends of an apparel brand.
You should make efforts to ensure conversion rate optimization – if you understand how users engage with your website, you can tailor your efforts to bridge the gap and improve the conversion rates.
Other than this, according to the Search Engine Journal, Google owns about 90% of the search market, with YouTube used as a secondary source of information by almost 122 million people daily. SEO benefits by optimising these can lead to a substantially higher conversion rate comparatively.
10. Customer behaviour analysis
An expert SEO company uses a number of tools such as Google Analytics to gain insights into the behavioural patterns of your customer. The analysis of such data can help you gain an in-depth understanding of what your audience is looking for.
Customer behaviour analysis can also help in data-driven decision making which can reform your overall strategy. SEO analytics not only helps in understanding and predicting customer behaviour, but it also helps you identify and anticipate trends, thus ensuring you stay on top of all competition.
11. Easier to adapt
A solid SEO strategy ensures that your website ranking does not fluctuate despite the changes in the algorithm of the search engines. A robust strategy ensures that even though the algorithm updates, your website can adapt to them.
An important part of SEO services is to consistently be on the lookout for updates and optimize your strategies according to that. This practice ensures that you are on top of all updates and guidelines, thus meaning that your website performs well in search results.
12. An addition to other marketing strategies
SEO is a service that complements all your other marketing efforts such as social media, PPC campaigns, content marketing, Ecommerce marketing and more. By adding SEO to these efforts, you can ensure to create an integrated approach that helps you reach a wider audience.
This ensures that all your marketing strategies work in coherence and unison to achieve your ultimate goal – conversion of the audience to a paying customer.
13. Facilitates wider reach
SEO services in India facilitate the expansion into newer markets and reach a wider audience. You can also reach a global audience by making the right efforts – ensure to optimise your website and target keywords that are specific to the region you are aiming for. This can help you attract customers from across the world.
14. Better user engagement
The ultimate aim of employing SEO services is to encourage the customer to interact with our content and make a purchase, and for that, it is critical for the user to engage with your website. This makes it even more important to rank better on the search engine.
About 99% of the users do not click on the second page of the search results, making it all the more crucial to rank your website on the first page. Along with this, good quality content is important. The first result is bound to get a CTR that is almost 20 times higher than that of the 10th result, making your position on the first page also equally important.
[Source: Backlinko]
SEO ensures that your content is of value, informative, relevant, and accessible to the user, thus encouraging engagement. To aid the same, you can go for visual content such as infographics and videos, and interactive content such as quizzes, to improve user engagement on your website, thus positively affecting your SEO.
15. Ensures sustainability
In a volatile industry such as digital marketing where trends come and go, SEO is a marketing effort that ensures sustainability and long-term growth of your business.
With the right combination of relevant content, high-quality backlinks, and optimised keywords, you can be assured that your website will attract traffic and generate revenue for a long period of time.
Final thoughts
To sum it up, SEO services are crucial for any business that wants to thrive in the competitive landscape that is today. There are a number of reasons why you must look out for a robust SEO strategy – ultimately you can ensure that your business stays relevant and successful in today’s ever-changing market.
